Privacy Policy

Flora Botanica Store Privacy Policy

This Privacy Policy describes how we collect, use and share your personal data when you visit us, purchase an item from us, contact us, or use our services at or on our social media channels.

Information we collect and how we collect it

To fulfil your order, it's necessary that you provide us with personal information, such as your:

  • name and title
  • username
  • email address
  • billing address
  • shipping address
  • telephone numbers
  • payment information (bank account or card details)
  • details of the product you’re ordering
  • personal information for a personalised print order – date of birth, gender or name, for example

We may also, with your consent, collect additional data to help us improve our service and give you a better experience, such as:

  • feedback
  • product reviews
  • information from customer surveys
  • information from competition entries
  • comments sent over our social media accounts

Additionally when you visit our site, we automatically collect technical data, including:

  • date and time of order
  • number of orders
  • login data (if relevant)
  • web browser type and version
  • browser plug-ins and versions
  • IP address
  • time zone
  • location
  • operating system information
  • other technology on your device used to access our site
  • whether you are a repeat visitor
  • information about the individual pages or products you view
  • the websites or search terms that referred you to Flora Botanica Store

Like all websites, we use 'cookies' to collect much of the information above, which you can reject or disable at any time. See our separate Cookie Policy for more information on this. Alongside these, we use small embedded graphics called 'web beacons' (also called 'pixels', 'tags' or 'clear gifs') to collect non-personal data about site usage and to help manage our content and make it more relevant and efficient for you. We also use Google Analytics to help us monitor how you found and use our site – and how we can make it better for you.


How we use your information

We need your information to enable us to:

  • Fulfil your orders
  • Answer your queries
  • Provide a friendly, personalised and efficient customer service, for example,  letting you know your payment has processed or your order has shipped
  • Keep in touch with you about offers, promotions, sales and new product news (only with your consent and if you've signed up to our newsletter, you can unsubscribe at any time)
  • Understand how to improve how our site functions and the service and products we offer
  • Analyse our site and email marketing activity and improve it
  • Create targeted online advertising
  • Meet our legal obligations and establish or defend our legal rights, for example retaining information about your purchases if required by tax law


Who we share your information with

Your personal information is very important to our business and we understand how critical it is protect your personal data and to keep it private and confidential. As a result, other than Flora Botanica Store's small team, we will only share your personal data for very limited and essential reasons with the following trusted third parties:

  • Service providers – printers, framers and delivery companies, who need your name and address to get your order to you. Payment service providers in order to process your payment. IT support providers, when necessary. Marketing email providers in order to email our newsletter to you. 
  • Legal authorities, ombudsman or regulators, such as HM Revenue or the police – only in compliance with law (responding to legal or government requests) and sharing your data only to the extent permitted by law. We may be asked to do this to exercise our legal rights; enforce terms and conditions; protect your rights and safety; or to investigate or prevent fraud.
  • New business owners – in the event that we sell or merge our business, we may disclose your information as part of that transaction, but only to the extent permitted by law.
We will never sell your personal information or pass it on to a third party that isn't outlined above.


How long we keep hold of your information

We will keep your personal information for as long as necessary to provide you with services from Flora Botanica Store and as described in this Privacy Policy. We may also be required to retain your information to comply with legal obligations. We will erase your information securely as long as it may be needed or in the event that you contact us to request it is deleted.


Transfer of your personal information outside the UK or EEA

We will only transfer your personal information to trusted third-party hosting services outside the UK or EEA which have an appropriate and secure level of personal data protection in place, as either approved by the European Commission or with the same level of personal data protection as Europe.

We will only transfer personal information to service providers in the US if they are compliant with the EU-US Privacy Shield, which is a legal requirement to provide the same level of personal data protection as the EU.  

If, for any reason, we aren't able to promise this level of data security, we will contact you directly and request your consent to the information transfer in question. You have the right to withdraw this consent at any time.

Your rights

To comply with UK data protection legislation, Flora Botanica Store is the data controller of your personal information. You have the following rights with regards to the privacy of your personal information:

  • Access – You have the right to receive a copy of the personal information we hold about you. 
  • Change – You can amend your personal information if it is incorrect or incomplete.
  • Delete – You can ask for your personal information to be erased. Unless we are required to store it for legal reasons, we will do so upon request.
  • Restrict – You have right to restrict or block further use of your information. In this scenario, we will store your information on a list of 'blocked' customers, but we cannot use it further. 
  • Object to Processing – You can object to your personal information being used in our legitimate business interests. For example, you can object to your data being used in direct marketing campaigns or marketing messages even if you have originally given us consent. Unless your information is required for legal reasons, we will delete it.
  • Withdraw – Even if you have given consent for us to use your personal information, you can withdraw this at any time.

 To exercise your rights to privacy, contact us using the details below.


How to get in contact with us

If you have any queries or concerns, get in touch with us at:

Alternatively, write to us at:

Flora Botanica Store Studio,
37 Hamhaugh Island,
TW17 9LP


Please note: This Privacy Policy doesn't apply to the practices of third parties that we do not own or control. We do not take responsibility for any personal information you share with other websites we may link to on this site and are not managed by us.